Delhi: Integral Ad Science (IAS) has announced Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product Officer (CPO), effective September 16, 2024.
Grabowski, former Global Vice President of Oracle Advertising, will manage the company’s global commercial division focusing on customer success, business strategy, and commercial operations. Gupta, ex-Chief Product Officer at Rokt, will oversee product strategy, development, and go-to-market plans. Both Grabowski and Gupta will report to IAS CEO Lisa Utzschneider.
Lisa Utzschneider, CEO of IAS said, “We are delighted to welcome Marc and Srishti to IAS as they will enhance our senior leadership team, strengthen our customer-first approach, and advance our product development to meet the future needs of our customers and partners. Marc and Srishti have a shared focus on innovation and agility which is essential in our fast-paced and dynamic industry. We look forward to their contributions as we continue to enable our customers to maximize performance while safeguarding and scaling their digital media investments.”
Grabowski brings vast leadership and experience from both advertising demand and supply. He transitions from Oracle Advertising, having overseen global go-to-market efforts for products like Moat and Grapeshot. Prior roles include positions at Criteo, Persio, which was acquired by Clutch.com, and nearly a decade at Yahoo!
Grabowski said, “IAS’s focus on data integrity and its trusted AI-backed technology, along with the company’s capabilities in social media, the open web, Connected TV (CTV), and other emerging channels makes this an exciting opportunity. I’m excited to offer my experience in strategy and execution to IAS’s strong bench of talent to drive superior results for our customers and partners.”
Gupta, a seasoned executive and visionary product leader, drove growth in B2B and B2C products, particularly in CTV advertising. Previously, she was Chief Product Officer at Rokt, overseeing enhanced e-commerce experiences. At Amazon, she led the development of cross-channel measurement tools, and at IRI, she served as President and General Manager for Digital and Media Solutions.
Gupta said, “As marketers look to maximize return on their digital ad investments across channels, IAS has continued to innovate with high velocity and flexibility. I look forward to building on this strong foundation, driving customer value through industry-leading products, and furthering IAS’s mission of delivering trust and transparency in digital media quality.”
To learn more about other recent updates at IAS, visit https://integralads.com/about-ias/newsroom/.
