MUMBAI: Ethnic food brand Mother’s Recipe has launched a Chutney Rap Anthem video. This rap anthem looks to capture the essence of how Mother’s Recipe Chatpata Chutneys elevate the flavors of Indian snacks.
The video showcases snacks like samosas, paneer tikka, bhel puri, golgappa and more, each enhanced with Mother’s Recipe Chatpata Chutneys. The Chutney Rap Anthem is a take on Indian street food culture, delivering the message that snacks get tastier when you add a spoonful of Mother’s Recipe.
The Lyrics: In a bid to connect with today’s dynamic and youthful audience, Mother’s Recipe has createdg a rap anthem that it hopes will resonate with the contemporary love for Indian street food. The rap anthem’s lyrics highlight the versatility of Mother’s Recipe Chatpata Chutneys. The anthem looks to communicate how these chatpata chutneys can enhance the taste of any dish, be it a traditional samosa or a contemporary paneer tikka. The upbeat music and rhythmic flow are the company explains designed to connect with a younger audience.
Snacks Khane Ka Koi Bhi Ho Dhang, Mother’s Recipe Ho Hamesha Sang – The rap’s chorus- “Snacks khane ka koi bhi ho dhang, Mother’s Recipe ho humesha sang” looks to capture the essence of the campaign: no matter the snack, Mother’s Recipe Chutneys are the ultimate companion, adding an irresistible flavour to every dish.
Targetting Snack Lovers: The Chutney Rap Anthem video features a ndian faces and a range of popular snacks, beautifully highlighting the fun of snack time with Mother’s Recipe Chatpata Chutneys. The video’s fast-paced, energetic style and youthful vibe make it incredibly relatable for the younger generation, who are always on the lookout for quick, tasty and authentic food experiences.
Sanjana Desai, executive director Mother’s Recipe said, “At Mother’s Recipe, innovation meets tradition. Our Chutney Rap Anthem is a fresh take on how we bring flavors to life. We wanted to connect with the younger audience by merging the vibrant street food culture of India with a modern twist, showing that no snack is complete without our chatpata chutneys.”
Watch the Chutney Rap Anthem here:
