FS Life (FableStreet, Pink Fort, and March) has promoted Adarsh Sharma to the role of Co-Founder. Adarsh, who joined the company in 2020 as Chief Revenue Officer, brings 13 years of experience in business operations and marketing, with previous roles at Zomato, Rebel Foods, and Junglee Games. He has also been a founder, running his own startup for over three years.
During his time at FS Life, Adarsh has been instrumental in driving the company’s revenue growth by 15 times. In his new position, he will continue to lead growth initiatives, focusing on both online and offline expansion while taking on additional responsibilities as Co-Founder.
“Adarsh has treated FS Life as his own from day 1 of joining and truly operated as a founder. His drive & commitment to take FS Life to new heights every day has been a force multiplier for us. He is loved and respected by everyone in the team and our investors and this is just a formal recognition for what he deserves.“ Ayushi Gudwani – Founder & CEO of the company, commented on the announcement.
“It’s a huge honour & responsibility for me. I thank the entire team at FS Life for their support & especially Ayushi for being my biggest cheerleader,” said Adarsh while reacting to the announcement.
To enhance the announcements, Latika Kapoor, who has been with FS Life since its inception, has been appointed as Founding Member and Chief Product Innovation Officer.
Founded in 2016, FableStreet specializes in women’s western wear, emphasizing the perfect fit for Indian body types. Pink Fort reimagines traditional clothing for modern women, while March focuses on silver jewelry. The company currently boasts an annual recurring revenue (ARR) of over 100 crores.
