New Delhi: Loom Crafts, an oldest manufacturers of luxury outdoor furniture, has appointed Bollywood star Urvashi Rautela as its brand ambassador. This partnership will see the actress featured in various marketing and endorsement campaigns, aimed at enhancing brand visibility, particularly in digital and social media. Both Loom Crafts and Urvashi represent an elite lifestyle, making the collaboration a fitting match.
Sharing his thoughts on announcing Urvashi Rautela as a brand ambassador, Loom Crafts MD & CEO Rahul Jindal said, “Loom Crafts has over the decades adhered to the motto of luxury meeting nature, prioritizing comfort with eco-friendly outdoor set ups. While we have a robust offline presence with exclusive franchise stores across key cities like Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Jaipur, Coimbatore, Chennai, Dehradun etc, we intend to further bolster our online presence. This is in sync with our vision of catering to consumers directly and fulfilling their most pertinent outdoor needs. We are elated that Ms Urvashi Rautela is amplifying our message to a wider audience.”
Loom Crafts manufactures all its products at a state-of-the-art facility in Ghaziabad, focusing on handmade, sustainable items designed to international standards. With a production capacity of 20,000 pieces annually, the company offers a diverse range of products, from loungers and dining sets to daybeds, catering to various outdoor spaces. Initially targeting the luxury market, Loom Crafts has expanded to include mid-priced and affordable furnishing options over the years.
