New Delhi: Alt DRX, a leading digital real estate marketplace, is excited to welcome Harsha Bhogle, the esteemed cricket commentator and journalist, as its brand ambassador. This partnership represents a major step in Alt DRX’s mission to transform the real estate investment landscape for middle India by creating a unique product category.
Known as the “Golden Voice of World Cricket,” Bhogle brings years of credibility and innovation to the role. His approachable and knowledgeable demeanor aligns perfectly with Alt DRX’s core values, making him an ideal fit for the brand. By partnering with Alt DRX, Bhogle demonstrates his confidence in the company’s use of advanced blockchain-based asset tokenization technology, which has the potential to elevate India’s presence in this sector. Asset tokenization is recognized globally as a reliable framework for making high-quality real-world assets, such as art and real estate, accessible to a broader audience.
Commenting on the development, Avinash Rao, Co-founder of Alt DRX, said, “In our mission to democratize real estate investment in India, we sought a partner who could bridge the gap between traditional property ownership and the digital age. Harsha Bhogle, with his unparalleled ability to make complex subjects simple, is the ideal ambassador for Alt DRX. His trusted voice will help us convey how our platform is making real estate investment as straightforward and engaging as following a cricket match”. Further adding to that, Mr Manisheel Gautam, the Chief Marketing Officer of Alt DRX said “We are confident that Harsha’s involvement will inspire millions of Indians from all walks of life to explore the potential of Digital Real Estate investment through Alt DRX.”
Harsha Bhogle expressed his enthusiasm for the collaboration, stating, “I am excited to team up with Alt DRX, a company that is revolutionizing how Indians invest in real estate. Just as cricket brings people together and opens up new possibilities, Alt DRX is making property investment accessible to everyone. I am looking forward to helping demystify real estate investment and showing how Alt DRX’s digital marketplace can be a game-changer for those looking to build wealth through property. It is about bringing the same excitement and accessibility to real estate that I’ve always tried to bring to cricket commentary.”
Bhogle will represent Alt DRX and play a key role in the company’s brand communication and content strategy. His participation will encompass a comprehensive 360-degree campaign across major platforms, targeting both seasoned and first-time investors. Bhogle’s broad appeal positions him perfectly to connect with Alt DRX’s diverse customer base.
This partnership is anticipated to greatly enhance Alt DRX’s user acquisition and brand visibility. As the company aims to expand geographically, the collaboration will focus on promoting Alt DRX’s innovative financial solutions and attracting new users to the platform.
With Harsha Bhogle as their brand ambassador, Alt DRX is set to make significant advancements in the Fintech sector, reaching a wider audience with its cutting-edge offerings.
