Mumbai-based communications agency Pitchfork Partners Strategic Consulting LLP has been appointed as the strategic communication counsel for Ashley Madison, the world’s leading married dating site. Known for offering users a discreet space to explore personal relationships, Ashley Madison aims to enhance its presence in India through this partnership.
As part of the mandate, Pitchfork Partners will manage the holistic communication narrative and oversee PR, social media, and digital strategies for Ashley Madison in India. With a global footprint spanning 45 countries, the platform is dedicated to empowering individuals to navigate relationships while respecting their privacy.
This collaboration comes as Ashley Madison seeks to create an engaging communication strategy that resonates with the cultural sensitivities of the Indian market. The focus will be on positioning Ashley Madison as a service that connects like-minded individuals looking to explore their desires discreetly.
Paul Keable, Chief Strategy Officer of Ashley Madison, expressed his enthusiasm about the partnership: “We look forward to expanding our operations in India and growing our global membership base, which now exceeds 85 million since the site’s inception in 2002. In this endeavor, we rely on the expertise of Pitchfork Partners to help us effectively communicate with both existing and prospective users and to establish our platform as a safe and secure space for discreet connections.”
Jaideep Shergill, co-founder of Pitchfork Partners Strategic Consulting, also shared his insights: “We are excited to collaborate with Ashley Madison. Our approach to building thoughtful communication and digital strategies for the brand aligns with their commitment to providing a non-judgmental and like-minded space for personal exploration. Together, we look forward to creating a positive narrative that respects the cultural fabric of India while supporting Ashley Madison’s growth in the market.”
This strategic partnership marks a significant step for Ashley Madison as it aims to foster an inclusive and respectful community in India, tapping into the nuances of local culture while providing a platform for personal exploration.
