Mumbai: Pepperfry, an e-commerce furniture and home décor company, has announced a strategic partnership with Infra.Market, a construction materials provider with its in-house brand IVAS. This collaboration aims to enhance customer experience by offering a wider range of products and services, establishing a one-stop destination for all home needs.
The partnership will see Pepperfry’s offerings available in Infra.Market stores, while IVAS products will be featured in Pepperfry locations. Customers will benefit from a comprehensive selection, including furniture, mattresses, home décor, renovation services, and building materials—all conveniently located under one roof.
Starting this October, Pepperfry and Infra.Market will launch Store-in-Store (SIS) formats in various cities, including Bengaluru, Hyderabad, Pune, Kolhapur, Sangli, Aurangabad, Alibaug, Panvel, Nagpur, and Nashik. Additionally, IVAS will power Pepperfry’s modular furniture segment in stores across Mumbai, Pune, Baroda, Ahmedabad, Chandigarh, and Kolkata, offering curated selections from multiple brands to enhance the shopping experience.
Pepperfry plans to expand to over 20 SIS formats within Infra.Market stores over the next three months, while IVAS aims to strengthen its presence in Pepperfry locations.
Ashish Shah, Co-Founder and CEO of Pepperfry, stated, “This partnership with Infra.Market and IVAS reiterates our mission to deliver a comprehensive home solutions experience. By leveraging each other’s extensive networks, we can provide customers access to thousands of brands and hundreds of product categories through a unique omnichannel experience.”
The collaboration addresses the growing demand for integrated home and construction material solutions by introducing dedicated sections in both Infra.Market and Pepperfry stores, featuring quality building materials alongside stylish furnishings.
Aaditya Sharda, Co-Founder of Infra.Market, added, “Our partnership with Pepperfry marks a significant step in simplifying home building. By connecting high-quality building materials with stylish décor options, we are transforming houses into dream homes for homeowners across India.”
