The Advertising Standards Council of India (ASCI) will host the International Council for Ad Self-Regulation (ICAS) Global Summit from March 17 to 21, 2025, in Mumbai. This event marks the first ICAS summit to take place outside Europe and the United States.
The summit aims to foster discussions among global stakeholders regarding the future of advertising, emerging regulatory trends, and evolving standards. Participants will include advertising Self-Regulatory Organisations (SROs) from over 27 ICAS member countries, representatives from six international advertising associations, and various industry delegates.
A highlight of the summit will be the ICAS Global Self-Regulation Awards, which will recognize best practices in advertising self-regulation worldwide. Additionally, the ASCI Academy will host the “Global Adda,” a thought leadership event that will launch key reports and facilitate discussions on future regulatory trends, diversity and inclusion with a focus on masculinities, and the implications of AI in advertising.
The Global Adda will feature panel discussions, fireside chats, and networking opportunities, enabling participants to engage with leaders in the advertising regulatory space. Key stakeholders will include international advertising SROs, regulators, industry leaders, domain experts, civil society organizations, and academic institutions.
ASCI has been actively contributing to global efforts in advertising self-regulation and recently became a founding member of the ICAS Global Think Tank, which promotes self-regulation, critical thinking, and research for responsible advertising practices. The Council has received multiple accolades at the ICAS Global Awards and has adapted international best practices to suit the Indian advertising landscape.
Manisha Kapoor, Vice President of ICAS and CEO and Secretary General of ASCI, stated, “Hosting ICAS’s first global summit outside Europe and the US is an honor. We anticipate valuable insights from global experts, which will benefit the Indian industry as we navigate new challenges in building and sustaining consumer trust.”
ICAS was established in 2016 to enhance responsible advertising through effective self-regulatory standards. Its objectives include exchanging best practices in ad self-regulation, facilitating the establishment of new SROs in emerging markets, and promoting the benefits of self-regulation for consumers, businesses, regulators, and society.
