National: Mentos, the iconic candy brand from Perfetti Van Melle India, has made a vibrant return to television with a new campaign titled ‘Yes to Fresh’. This campaign celebrates the fun transformation of ordinary, mundane moments into extraordinary experiences with the burst of freshness and flavor that Mentos brings.
The campaign, starring actor Abhay Verma, showcases the playful and refreshing energy that Mentos injects into daily life. Designed to resonate with Gen Z, the ad film embodies the brand’s essence of turning dull, everyday moments into fun-filled, fresh experiences. It conveys the message that enjoying Mentos is all about embracing a fresh, creative perspective and having fun along the way.
The film opens in a drab and uninspiring biology class, where students are visibly bored, yawning and distracted. Enter Abhay Verma, the protagonist, who, feeling the monotony, reaches for a Mentos and pops it into his mouth. Immediately, the mood changes—symbolized by lively music and a transformation in the classroom. The once-tedious space comes alive in his mind, as vibrant colors burst from his outfit, the classroom walls unravel, benches rotate, and humorous chaos unfolds. His classmates remain oblivious to the wild changes around them, adding a fun element of surprise. The sequence culminates with a final burst of energy as Abhay pops another Mentos, bringing the room into an uncontrollable whirlwind of excitement, showcasing how Mentos turns the most mundane moments into unforgettable adventures.
Speaking about the campaign, Gunjan Khetan, Marketing Director at Perfetti Van Melle India, shared, “Mentos has always been synonymous with freshness and new perspectives, making a lasting impact on consumers everywhere. Our new campaign, ‘Yes to Fresh,’ continues this legacy while catering to the Gen Z audience, who thrive on spontaneity and joy. With Abhay Verma leading the charge, the campaign celebrates how Mentos empowers individuals to embrace fun and freshness in even the most boring moments.”
Anurag Agnihotri, Managing Partner (Creative) at Ogilvy West, added, “We wanted to keep the message simple yet impactful—life often throws everyday moments that feel repetitive and monotonous. That’s where Mentos comes in. With just one refreshing pop, Mentos transforms those dull moments into bursts of fun. It’s a reminder that no matter how mundane life gets, Mentos always brings the freshness. That’s why we say ‘Yes to Fresh!’”
For Abhay Verma, the campaign holds a special place. “As a kid, Mentos was always my go-to refreshment. The first thing I would buy with my pocket money was Mentos, and that’s still true today! So, becoming the face of the brand now, after all these years, feels like a full circle moment for me. It’s definitely a ‘Yes to Fresh’ from me as I let the fun unfold,” says the actor, who stars in the film as the fun-loving student.
The campaign also highlights one of Mentos’ most popular products, the Mentos Rainbow Roll, a favorite among consumers for its delightful mix of fruity flavors including strawberry, orange, watermelon, and pineapple. This product adds a playful twist to the classic Mentos experience, embodying the freshness and creativity that the brand stands for.
The ‘Yes to Fresh’ campaign is now live across television, digital platforms, and social media, with Mentos poised to re-engage its audience in a bold, fun-filled way.
