New Delhi: Maruti Suzuki India Limited (MSIL), a passenger vehicle manufacturer in India, has unveiled Bollywood heartthrob Sidharth Malhotra as the official brand ambassador for the much-awaited Maruti Suzuki Dzire. The announcement is accompanied by a teaser featuring the star, launching the new TVC campaign and marking the commencement of bookings for the all-new 4th Generation Dzire.
India’s highest-selling compact sedan*, the Dzire has been a trusted companion to millions of Indian families. With this latest generation model, Maruti Suzuki aims to redefine the compact sedan segment, introducing a progressive design, segment-first features, and a superior value proposition to continue its legacy.
Commenting on the announcement, Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, said, “India’s growth story is being driven by a new generation of ambitious and confident individuals who are setting new benchmarks for success. We call them ‘Thrivers’—the young achievers who are carving their own path. The all-new Dzire is designed with this demographic in mind—matching their personality, ambitions, and successful lifestyle. To launch this new iteration of the Dzire, we wanted to partner with a brand ambassador who embodies the spirit of the ‘Thriver,’ and we are thrilled to have found the perfect match in Sidharth Malhotra.”
Sidharth Malhotra, known for his dynamic roles and strong on-screen presence, is a youth icon and the perfect fit to represent the new generation Dzire. The new Dzire promises a fresh, bold look, an array of premium features, and an unmatched combination of performance, comfort, and style, offering a ride that complements the aspirations of India’s young achievers.
With the teaser campaign now live, fans are eagerly anticipating the full TVC and the upcoming release of the 4th Generation Dzire. Bookings for the much-awaited sedan are already underway, as Maruti Suzuki continues to build excitement around the launch of the model that is set to capture the imagination of car buyers across the country.
The new Dzire is expected to strengthen Maruti Suzuki’s position in the compact sedan segment, further cementing its place as a leader in the Indian automotive market.
