Mumbai: Disney+ Hotstar is turning up the heat for the OTT debut of Deadpool & Wolverine by collaborating with two of India’s most popular and dynamic stars—Bhuvan Bam and Vidyut Jammwal. This star-powered partnership aims to amplify the excitement surrounding the blockbuster’s release in multiple languages including Hindi, Tamil, Telugu, and English. With their massive fan followings and diverse personas, Bam and Jammwal bring a unique local flavor to the global franchise, ensuring the highly anticipated film gets the attention it deserves in India.
Vidyut Jammwal, known for his martial arts expertise and high-octane action roles, was a natural fit to represent the intense action of Deadpool & Wolverine. His collaboration with Disney+ Hotstar highlights the film’s epic action sequences, which have already earned it a reputation as Marvel’s highest-grossing R-rated film.
“I’m someone who enjoys action films, and Deadpool & Wolverine took me on a ride unlike any other. The jaw-dropping stunts, epic visuals, and the magic of seeing Wolverine back in action with Deadpool is something that fans won’t want to miss. What makes it even better is that it’s available in Hindi, Tamil, and Telugu, allowing Marvel fans to enjoy the action and energy in a way that feels even closer to home,” said Jammwal, sharing his excitement for the film’s digital debut.
Meanwhile, Bhuvan Bam, the beloved YouTube sensation and star of Taaza Khabar, brings his trademark wit and humour to the campaign. Known for his relatable comedy and engaging storytelling, Bam adds a fun, ‘desi’ twist to the high-energy chaos of Deadpool & Wolverine, which is sure to resonate with audiences who love both comedy and action.
“I’ve always admired Ryan Reynolds for his sharp wit and perfect timing—he’s unbeatable at delivering punchlines! Watching him as Deadpool team up with Wolverine’s raw intensity is an insane combo. For fans like me who love seeing these larger-than-life heroes in our own language, it’s a total treat. This film has everything from wild action and razor-sharp comedy to superpowers—it’s the perfect mix of masala and dhamaal!” said Bam, expressing his excitement for the Hindi-language release.
To further amplify the film’s OTT debut, Disney+ Hotstar rolled out a multi-channel marketing strategy targeting diverse audience segments. Collaborations with platforms such as PhonePe, MCanvas, and Snapchat helped drive engagement and visibility. On PhonePe, animated Deadpool & Wolverine characters were integrated into the transaction process, creating a seamless promotional experience for users. Meanwhile, Snapchat’s custom Deadpool & Wolverine interactive lens allowed fans to engage with the characters in fun and immersive ways.
After shattering box office records, Deadpool & Wolverine is now streaming on Disney+ Hotstar, where fans can enjoy the thrilling adventure, packed with action, humor, and the bromance between Ryan Reynolds’ Deadpool and Hugh Jackman’s Wolverine.
Directed by Shawn Levy, the film is filled with edge-of-your-seat moments and is set to be a major hit on the streaming platform. Fans can now join the exhilarating journey of Deadpool & Wolverine in multiple languages, only on Disney+ Hotstar.
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