Mumbai: Dentsu India has announced key leadership advancements aimed at enhancing its performance marketing capabilities. Abhirup Datta has been appointed CEO of Sokrati, in addition to his current role as CEO of the Performance Practice. He will continue to report to Anita Kotwani, CEO – Media, South Asia, Dentsu.
Abhirup brings a wealth of expertise in performance marketing and analytics, positioning him to steer Sokrati through its next phase of growth. His leadership will focus on driving innovation, expanding Sokrati’s market footprint, and reinforcing its leadership in the performance marketing industry.
In addition to this appointment, Prajaktta Gosavi, Head of the Performance Delivery Practice at Dentsu India, will now lead integrated solution delivery across Sokrati, iProspect, Carat, and Dentsu X. Prajaktta will report to Bhasker Jaiswal, COO – Media, Dentsu, and collaborate closely with the leadership team to enhance operational excellence, streamline processes, and ensure seamless service delivery to clients.
With over six years of experience at Dentsu India, Prajaktta has been instrumental in driving integrated client solutions across media and marketing technology. She also played a key role in the integration of people and processes across Sokrati, CXM, and Media, helping shape the network’s new organizational design.
These leadership transitions are in line with Dentsu’s global vision of ‘Innovating to Impact’ and are designed to strengthen its position as a leader in performance marketing.
Anita Kotwani, CEO – Media, South Asia, Dentsu, said, “Abhirup has consistently demonstrated exceptional leadership and has been instrumental in driving transformative growth in the performance practice in his previous stints. He has already begun creating an impact at Sokrati, driving innovative solutions that elevate our Performance Marketing 2.0 narrative through forward-thinking ideas and pioneering products with a first-mover advantage in the industry. We are equally excited about Prajaktta stepping into her new role. With her proven expertise in integrated client solutions and operational excellence, I am confident she will play a critical role in enhancing delivery and driving seamless collaboration across our performance marketing ecosystem.”
Abhirup Datta commented, “I’m excited to take on the role of CEO, Sokrati, and grateful to Dentsu India for their trust. This is a pivotal time to accelerate the company’s vision by driving innovative Performance 2.0 solutions in digital marketing. Dentsu’s customer-centric approach perfectly aligns with my own, and I look forward to collaborating with industry-leading talent to propel Sokrati’s growth. With the algorithmic era upon us, we’re well-positioned to deliver exceptional client outcomes and build a meaningful, impactful future.”
The announcement comes after Nilesh Gohil, former CEO of Sokrati, decided to leave Dentsu to pursue new opportunities. Nilesh’s leadership played a critical role in building Sokrati into a successful digital marketing business.
Anita Kotwani added, “We sincerely thank Nilesh for his valuable contributions and leadership at Sokrati. We wish him the very best in his future endeavours.”
With these leadership changes, Abhirup, alongside Prajaktta and Bhasker, will work together to drive Sokrati and Dentsu’s Performance Practice toward continued success, ensuring impactful growth and exceptional client outcomes.
