Mumbai: STRCH, a rising homegrown premium activewear brand in India, renowned for being the world’s softest activewear, has announced Bollywood star and fitness enthusiast Vaani Kapoor as its new brand ambassador. This strategic partnership underscores STRCH’s commitment to revolutionizing the activewear market by combining comfort, style, and functionality, catering to the modern, fitness-conscious consumer.
Vaani Kapoor, celebrated for her elegance and unwavering dedication to fitness, is a perfect match for STRCH’s brand philosophy. Her active lifestyle and effortless fashion choices align seamlessly with the brand’s vision of empowering individuals to embrace an active and confident life.
Speaking about the collaboration, Prithvi Bhagat, Founder of STRCH, said, “Vaani Kapoor’s partnership with STRCH as the brand ambassador speaks volumes about our shared belief in an active lifestyle. Her dedication to fitness, combined with her impeccable fashion sense, makes her the perfect ambassador to help us revolutionize the activewear segment in India.”
Vaani Kapoor shared her excitement, saying,“I am excited to partner with STRCH, a brand that truly understands the needs of today’s fitness and fashion enthusiasts. I prioritize both comfort and style in my activewear, and STRCH’s innovative designs and premium fabric blend align perfectly with my style. I hope this collaboration empowers like-minded individuals to stay active and feel confident. I look forward to joining STRCH on this journey to revolutionize the active lifestyle.”
STRCH’s activewear is crafted with cutting-edge fabric technology, featuring buttery-soft, lightweight nylon with moisture-wicking properties and a 4-way stretch for optimal flexibility. Designed to cater specifically to Indian body types, STRCH’s collection offers a customized fit, enhanced comfort, and increased stretch through the inclusion of spandex. The versatile range is perfect for both workouts and casual outings, with body-hugging designs that enhance shape without compromising on comfort.
With features like flatlock seams to reduce irritation, adjustable waistbands for a perfect fit, and built-in support, STRCH delivers both style and utility. The fabric is engineered for all-day confidence with anti-odor, anti-static properties, quick-dry technology, and UV protection. The collection also offers vibrant color options and trendy designs, including open-back sports bras and high-waisted leggings, creating a fusion of fashion and function.
STRCH’s activewear collection is available through its website, mobile app, and e-commerce platforms such as Myntra, Nykaa, Amazon, and Flipkart. The brand also operates flagship stores and pop-up experiences in key locations across the country.
