Mumbai: Mona Jain has been appointed as the new Chief Growth Officer at BrandPulse Global and will be based in the company’s Noida office. In this role, she will focus on driving revenue growth, streamlining operations, and enhancing profitability for the organization.
BrandPulse Global, known for having the largest primary research infrastructure in India, covers over 3,300 urban towns, 5,90,000 villages, and engages with a respondent base of over 3.5 lakh individuals fluent in 22 regional languages. This robust network enables the company to deliver unparalleled insights into consumer behavior and market trends.
Mona brings over three-and-a-half decades of experience in the media and advertising industry. Her career has seen her in top advertising agencies, publishers, broadcasters, and client-side roles. She has notably worked with GSK, gaining expertise in client strategy, and with Samsung, where she played a key role in setting up their media operations at Cheil Communications.
Over the years, Mona has been instrumental in launching some of India’s most iconic brands, including Pepsi, Whirlpool, Pudin Hara, Horlicks Biscuits, Hero Puch, Nestle Chocolates, KitKat, Maggi, Samsung, McDonald’s, Hyundai, and Micromax. Her work has set benchmarks for innovative solutions and impactful messaging in advertising and communication.
Her holistic experience also includes pivotal roles in launching channels like Zindagi and &TV, offering unique content to Indian audiences. Prior to joining BrandPulse Global, Mona served as the Chief Revenue Officer at Zee Media Corporation Limited (ZMCL) and ABP Network, where she made significant contributions to revenue growth.
Mona Jain expressed her excitement about her new role, stating, “Joining BrandPulse Global is a thrilling opportunity. The future lies in data, analytics, and the ever-evolving world of insights that transcend categories and geographies. I am extremely excited to embrace this new innings—not just as a challenge, but as an avenue to navigate this transformative landscape. The scale and reach of the company’s operations, coupled with its unwavering commitment to data integrity, provide an incredible platform to create meaningful impact. I look forward to contributing to the company’s growth and exploring innovative ways to drive value for our clients.”
With over 35 years in media marketing and promotions, Mona’s journey includes senior roles at Vivaki Exchange, where she served as India Head – Strategic Investments, and at Contract Advertising and Mudra Communications, where she led media strategies for high-profile brands.
Pankaj Krishna, Founder, CEO & Lead Investor of BrandPulse Global, added, “We are pleased to have Mona, with the massive experience she brings. I am confident she will play a crucial role in taking BrandPulse Global to greater heights. Our primary aim remains data integrity, and Mona’s leadership will ensure we deliver unmatched value to our partners and clients. We wish her all the best in this new journey.”
