Bhaskar Das was one of the finest gentlemen in the advertising and media world. My association with him spans over three decades, dating back to his time at The Times of India. We worked together on several projects, and our collaboration continued during his tenure as President of The Advertising Club, particularly during Goafest. I hold very fond memories of those interactions.
Bhaskar was not only a man of action but also a man of intellect. He had impeccable taste, which I believe was influenced by his wife, Shomshuklla, who stood as a pillar of strength for him throughout his life. This sense of taste was evident in everything he did—from the thoughtful and unique gifts he chose for events like the Bombay Times party, which was a grand occasion at the time, to his personal style.
His sense of fashion was a statement in itself. I vividly recall the bright, colorful pants and shoes he wore—sometimes neon green, sometimes red. We would often tease him about his bold choices, and he would quip, “Just because you guys are old doesn’t mean that I am old as well. I am a young man, so let me dress up the way I want to dress up.” That was Bhaskar—unapologetically himself and always full of life.
What truly stood out about Bhaskar was his jovial nature and his ability to connect with people across generations and levels of seniority. He was as comfortable conversing with me as he was with my son. His warmth transcended hierarchy, and he always had kind words for everyone.
One instance that particularly stands out was during his tenure with DNA in Mumbai. Around that time, Dentsu Aegis Network, under my leadership, was gaining significant momentum. Bhaskar, in his characteristic thoughtful manner, approached me and said, “You’re doing a phenomenal job,” and offered to feature this success in his newspaper. For someone of his stature to spontaneously notice and appreciate my work left a lasting impression. The piece his team crafted was exceptional, and I was deeply touched by his gesture.
Bhaskar embodied a unique era of camaraderie and respect in our industry. Even when we found ourselves on opposing sides—me representing AAAI and the interests of advertising agencies, and him often representing INS or broadcasters—our debates were spirited but respectful. Discussions were vigorous, but they never affected the deep friendship we shared.
With Bhaskar’s passing, I feel as though an era of graciousness and gentlemanly conduct is fading. His ability to maintain friendships despite professional differences is a quality that is increasingly rare in today’s world.
To conclude, Bhaskar, I am certain you are making the heavens as colorful and cheerful as you made our world here on Earth.
My heartfelt condolences to your family and friends, especially to Shomshuklla, during this time of grief. Keep smiling, my friend—you will be deeply missed.
By Ashish Bhasin, Founder, The Bhasin Consulting Group
