Lucknow: Bharat Sanchar Nigam Limited (BSNL), India’s trusted telecom partner, has introduced its revolutionary IFTV (Interactive Free-to-view Television) service to FTTH users in Uttar Pradesh East. Launched on the auspicious occasion of Mahakumbh, this initiative marks a new chapter in inclusive digital connectivity and entertainment for millions of Indians.
Following the successful pilot launch in Puducherry, this rollout brings over 500+ live TV channels, including premium offerings, to BSNL FTTH users in UP East at no additional cost. The initiative highlights BSNL’s dedication to delivering cutting-edge entertainment solutions and enhancing the digital experience of its customers.
Key Features of BSNL’s IFTV Service
- Unlimited Entertainment: Users can access live TV channels, movies, web series, and documentaries across multiple languages without any additional charges.
- Seamless Technology: IFTV operates through BSNL’s secure mobile intranet, ensuring uninterrupted streaming and exceptional video quality.
- Future Expansion Plans: After UP East, IFTV will expand to Maharashtra, Bihar, and Jharkhand in February 2025, with nationwide availability slated for later this year.
BSNL CMD, commenting on the launch, said, “With IFTV, through our partners, BSNL is giving every customer the power to access entertainment on the go, ‘anytime, anywhere’, free of cost, irrespective of the plan they are, making it a perfect alternative to the outdated PRBT systems; by combining cutting-edge technology with top-tier content. BSNL will be one of the first telecom service providers to revolutionize its old PRBT by offering this groundbreaking service.”
Avinash Mudaliar, Co-founder and CEO of OTTplay, added, “With new IFTV innovation, we’re proud to bring world-class entertainment to BSNL customers across India. Together, we’re unlocking the magic of cinema and entertainment across genres, languages, and regions and redefining how BSNL customers experience digital entertainment in India.”
Transforming Digital India
The partnership between BSNL and OTTplay is a testament to their shared vision of fostering digital inclusion across rural and urban areas. By leveraging BSNL’s extensive network reach and OTTplay’s diverse and engaging content, this collaboration aims to create a digitally connected India where every citizen has access to quality entertainment services, anytime and anywhere.
