Mumbai: Bollywood star Ayushmann Khurrana has been named the first-ever brand ambassador for FICCI Frames, India’s premier global media and entertainment convention, as it celebrates its 25th anniversary. The silver jubilee edition, themed “RISE: Redefining Innovation, Sustainability, and Excellence”, highlights FICCI Frames’ transformative impact on the Media & Entertainment industry.
This year’s event will bring together global leaders, creative minds, and policymakers to explore emerging trends, innovative technologies, and industry challenges. With formats like keynote addresses, masterclasses, policy roundtables, and cultural evenings, the convention promises to be a vibrant platform for collaboration and innovation.
Expressing his excitement, Ayushmann Khurrana said, “It is a huge honor for me to be announced as the first Brand Ambassador for FICCI Frames in its silver jubilee year. As someone who arrived in Mumbai from Chandigarh with nothing but dreams, I could never have imagined this incredible journey. In my new role, I am committed to working closely with the exceptional FICCI team to champion disruption, celebrate innovation, and highlight the excellence our industry consistently delivers.”
Kevin Vaz, Chair of the FICCI Media and Entertainment Committee, remarked, “The silver jubilee edition of FICCI FRAMES is a celebration of 25 years of excellence and a tribute to the legacy we have built-in shaping India’s Media & Entertainment industry. Ayushmann Khurrana, with his incredible journey of creativity, innovation, and connection with audiences, represents the very ethos of FICCI FRAMES. His association will elevate this milestone event and inspire future generations of storytellers and creators.”
The 25th edition will also spotlight cutting-edge technologies such as artificial intelligence, digital content creation, virtual reality, and the metaverse, alongside traditional entertainment sectors. With Ayushmann Khurrana at the helm, this landmark occasion promises to celebrate a blend of star power, industry innovation, and global relevance.
