MUMBAI: Multiplex operator PVR INOX has introduced ‘Promote & Earn’. This is an initiative that turns movie enthusiasm into real rewards.
Exclusively available on the PVR INOX App, this feature allows users to share their favourite movies and earn rewards in return. Movie lovers can generate unique promotional links for any ‘Now Showing’ film and share them across social media, WhatsApp, or messages. Every ticket booked through these links, regardless of the show’s location, earns the sharer 2% of the ticket value.
Users can browse the ‘Now Showing’ section on the PVR INOX app, select a movie they want to promote, and generate a unique link. By sharing it via social media, WhatsApp, messages, or email, they can invite their network to experience the latest films. Every ticket booked through the shared link automatically earns them 2% in rewards, turning their love for cinema into an exciting opportunity.
The initiative kicks off with ‘Deva’, a thriller starring Shahid Kapoor, ‘Chhava’, a historical drama featuring Vicky Kaushal and Rashmika Mandanna, and ‘Loveyapa’, a romantic comedy introducing Junaid Khan and Khushi Kapoor.
Renaud Palliere, CEO of The Luxury Collection and Innovation, PVR INOX Ltd, shared his excitement about the initiative, stating, “It’s an innovative way to engage with films while bringing the magic of the big screen to a wider audience. We look forward to seeing how our audience embraces and elevates this initiative.”
“Up until now, moviegoers were made to pay to enjoy the magic of the big screen experience. Today, they can also earn from that same experience, simply by promoting it across their social networks, thus becoming de facto ambassador of the film and the PVR INOX experience. In this day and age of the circular economy, this is a powerful and relevant proposition.”
