Mumbai: The India Chapter of the International Advertising Association (IAA) has partnered with the Indian Merchants Chamber (IMC) to launch a campaign aimed at promoting sustainability in daily life. This initiative invites creative professionals to submit compelling campaign ideas that inspire eco-conscious behavior and drive meaningful change.
Highlighting the urgency of the initiative, IAA President Abhishek Karnani stated, “Sustainability is something that is not just important, it is urgent. And the IAA has been committed to sustainability through its widely acclaimed Olive Crown Awards.
I am delighted that an apex body of industry like the IMC has taken up sustainability as a key point on its agenda.
IAA has always believed in cause-related campaigns, and this one will truly resonate not just with the creative community but with people at large.
We will appoint an elite jury to judge the entries received, and we will produce and run the winning campaign across media. And the icing on the cake would be that the winning campaign would also be presented with a prestigious Olive Crown Award on April 4th, 2025.”
The last date for submission of entries is February 25th, 2025. Entries can be submitted at: https://forms.gle/AeCqFusnAR7ufHgc7.
