Mumbai: Nielsen has entered into a strategic collaboration with JioStar, India’s leading media and entertainment company, to offer advanced analytics solutions for JioHotstar’s OTT platform ahead of the Tata Indian Premier League (IPL) 2025. This partnership is set to set new benchmarks in effective campaign measurement, offering the first-ever transparent reporting for an Indian media company.
As part of the collaboration, Nielsen will create a robust data pipeline to assess the effectiveness of advertiser campaigns across JioHotstar properties. By leveraging its extensive expertise in audience measurement and first-party data, Nielsen will provide advertisers and agencies with enhanced insights to optimize campaign performance during the highly anticipated TATA IPL 2025.
Key tools to be deployed include Nielsen ONE Ads (formerly Nielsen’s Digital Ad Ratings – DAR) and the newly developed Volumetric and Reach Analysis. These tools will offer deep insights into viewership and ad performance on the JioHotstar platform, with metrics like impressions, clicks, campaign reach, and on-target reach made available through the Nielsen One dashboard. This solution will address the industry’s need for measurement while enhancing transparency in advertising performance.
Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator at JioStar, commented, “Through our association with Nielsen, we aim to redefine how advertising on Digital/OTT is measured and delivered across India’s most iconic entertainment and sports properties. As one of the largest streaming platforms in the country, JioHotstar is committed to providing advertisers with cutting-edge solutions that enhance transparency and precision. The collaboration is another step towards delivering unparalleled value to our partners during Tata IPL 2025 and beyond.”
Arnaud Frade, President (Commercial), Asia at Nielsen, added, “As a trusted leader in audience measurement for over 100 years, Nielsen is committed to supporting the evolving needs of advertisers with data-driven insights. Our collaboration with JioHotstar not only reinforces our role as a preferred partner in the Indian media ecosystem but also enables us to address long-standing industry challenges. With this, we aim to bring more transparency and accountability to digital ad measurement. Together, we are shaping the future of India’s rapidly evolving media landscape, helping advertisers make more informed and data-driven decisions that should ultimately drive better outcomes in a dynamic digital environment.”
Nielsen’s advanced solutions, grounded in decades of data expertise, are set to revolutionize audience measurement. While tailored for the media and advertising industries, these tools have the potential to empower various other sectors to optimize their strategies and make informed, performance-driven decisions.
