New Delhi: London-based consumer technology brand Nothing has joined hands with Royal Challengers Bengaluru (RCB) as an Associate Sponsor for T20 Season 2025. Known for its bold, minimalist design philosophy and commitment to making technology fun, Nothing continues to expand its footprint in India, a market where it achieved an impressive 577% year-on-year growth in 2024 (Counterpoint Research).
As part of the collaboration, Nothing’s branding will feature prominently on RCB’s official playing kit, with its logo placed strategically on the lead trousers—on the left leg for right-handed batsmen and the right leg for left-handed batsmen. This partnership underscores Nothing’s mission to connect with India’s youth and dynamic audiences, a spirit that aligns perfectly with RCB’s passionate and devoted fan base.
Akis Evangelidis, Co-founder & India President, Nothing, shared his excitement about the partnership, “Cricket is the heartbeat of India, bringing millions of people together through a shared passion and unwavering devotion to the game. At Nothing, we embody that same spirit of community and bold ambition, making our partnership with Royal Challengers Bengaluru a natural fit. As we deepen our commitment to India, we’re excited to connect with the country’s most passionate fans and be part of this incredible journey.”
Rajesh Menon, COO, Royal Challengers Bengaluru, added, “We’re excited to partner with Nothing to bring cutting-edge innovation and expansion to India. This collaboration perfectly aligns with RCB’s commitment to challenge the status quo, and we look forward to elevating the fan journey with Nothing’s forward-thinking approach to connectivity.”
The T20 2025 season kicks off on March 22, 2025, with RCB facing Kolkata Knight Riders (KKR) at Eden Gardens. The team will play its first home match on April 2, 2025, against Gujarat Titans at the iconic M. Chinnaswamy Stadium.
This collaboration comes on the heels of Nothing’s recent global launch of the Phone (3a) Series at MWC 2025. The Nothing Phone (3a) and Phone (3a) Pro bring flagship-grade features to the mid-range segment, including:
*Advanced triple-camera system with optical zoom
*Powerful Snapdragon® processor
*Brighter, more responsive display
*Innovative Nothing OS features like Essential Space
*Refined, signature transparent design
