Mumbai: Enamor, the lingerie brand from Modenik Lifestyle, has appointed Tilt Brand Solutions as its Brand & Communications Agency on Record (AOR) following a multi-agency pitch. This strategic partnership aims to further enhance Enamor’s brand presence and consumer engagement through bold, innovative, and culturally relevant storytelling.
Launched in 2001 as a joint venture with Barbara of Paris, a French heritage lingerie brand, Enamor has consistently led the premium fashion lingerie market in India. The brand has built a strong reputation by combining fashion, functionality, and innovation, offering modern Indian women stylish and comfortable lingerie options.
Shekhar Tewari, CEO of Modenik Lifestyle Pvt. Ltd., emphasized the brand’s commitment to evolving with its audience, “Enamor has always been at the forefront, leading the charge with bold, unique narratives in the lingerie space. Today, as we embrace a new generation of consumers and a fresh wave of energy, we see that shift reflected in the culture. Tilt’s deep understanding of this dynamic space, combined with their strategic expertise and creative firepower, makes them the perfect partner to elevate Enamor. With their talent and acumen, we’re confident they will take the brand to new heights.”
Expressing excitement about the new collaboration, Hari Krishnan, Chief Business Officer at Tilt Brand Solutions, said, “We are very excited to have won this mandate for Enamor. The brand’s ambitions provide us with a great opportunity to bring our experience and proven expertise in full-brained strategic thinking and impactful, engaging creative narratives to the forefront.”
