Mumbai: You Care Lifestyle (YCL), co-founded by serial entrepreneur Luke Coutinho and renowned promoter Narendra Firodia, has announced strategic leadership appointments as part of its growth strategy and following a recent $1 million investment. Abidali Dantrelia has been appointed as Chief Executive Officer (CEO) and Mugdha Parolia as Chief Strategy Officer (CSO).
YCL, an independent verification platform dedicated to ensuring transparency and credibility in the wellness sector, rigorously certifies brands across food, beauty, and healthcare through third-party testing. This process helps consumers make informed choices in an increasingly complex market.
Abidali Dantrelia brings over 18 years of experience from sectors including health tech, artificial intelligence, and telecom. Prior to joining YCL, he served as CEO of Reset Tech Global Pvt. Ltd., where he led the company to win the ‘Start-up of the Year’ award in 2021 and secure $2 million in funding. He is also noted for his contribution to the Aayu App, a digital health platform showcased to Prime Minister Narendra Modi during the International Day of Yoga 2022. At YCL, Dantrelia will focus on scaling the company’s credibility marker—the YCL Stamp—which verifies the authenticity of wellness brands.
Mugdha Parolia, with 14 years of experience in wellness, research, and business strategy, steps into the role of Chief Strategy Officer. Previously, she played a key role in launching the Luke Coutinho podcast and online wellness courses—platforms that have become pivotal in holistic health education. At YCL, Parolia will lead strategic partnerships, drive the expansion of the verification platform, and enhance consumer trust through evidence-based content and rigorous testing processes, aiming to set new industry standards for transparency and product integrity.
Commenting on the strategic appointments, Luke Coutinho, Founder of You Care Lifestyle, said, “YCL looks to build a clean food chain, and these strategic leadership appointments will help to build new standards of transparency and integrity in the wellness industry. We are committed to our mission to build a cleaner, more trustworthy wellness ecosystem for consumers.”
The recent $1 million investment and expansion of its leadership team underscore YCL’s commitment to driving growth and innovation in the rapidly evolving wellness market.
