Mumbai: Jigsaw Brand Consultants, a strategic brand consultancy renowned for its deep expertise in consumer research, brand strategy, and design communication, is proud to announce the appointment of Khyati Sarang as Director – Insights & Strategy.
With a career spanning over 17 years, Khyati brings with her a wealth of experience in developing powerful brand narratives across diverse industries. An alumna of the esteemed Mudra Institute of Communications, Ahmedabad (MICA), she has held leadership positions at some of the country’s top agencies including Mullen Lowe Lintas, Wunderman Thompson, DDB Mudra, Dentsu Aegis Network, and Cheil India.
Over the years, Khyati has led high-impact brand transformations in categories ranging from FMCG and Alco-bev to BFSI, pharma, retail, and household care. Her strategic insights have played a pivotal role in shaping the journeys of iconic brands such as Glow & Lovely, Rin, Sunsilk, Wheel, Eureka Forbes, Samsonite, Godrej Goodknight, Zydus Wellness, Yes Bank, and Tata Power.
Commenting on her new role, Khyati Sarang shared, “I’m excited to be joining Jigsaw at such a transformative time in the industry. With research and strategy converging with AI, I look forward to working with Rutu and the talented team to drive innovative, future-focused brand solutions.”
Founded in 2016 by Dr. Rutu Mody-Kamdar, Jigsaw Brand Consultants has quickly earned a reputation as a strategic partner to some of India’s leading companies including Unilever, Marico, Tata Consumer, Reliance Retail, Johnson & Johnson, Welspun, and Rustomjee. With Khyati’s appointment, the consultancy reinforces its commitment to delivering culturally relevant, insight-led, and future-ready brand strategies.
