Mumbai: Simba Beer, a beer brand, is celebrating its ninth anniversary with the launch of a new YouTube series titled “First Time with Simba”. What began as a bold new entrant into India’s beverage space has transformed into a cultural movement, known for its rule-breaking spirit and adventurous approach to life.
The “First Time with Simba” series is a heartfelt and high-energy celebration of doing things for the very first time. The show features real people—not influencers or celebrities—who take on quirky personal challenges, from performing on stage to conquering fears, with courage, a supportive crew, and a cold beer in hand.
Ishwaraj Singh Bhatia, Co-Founder and COO of Simba Beer and ZigZag Vodka, commented, “At Simba, we’ve always believed that life’s best moments start with a little courage and often, a good beer. As we celebrate nine bold years, we’re excited to launch ‘First Time with Simba’ to inspire people to take that first leap, try something new, and create unforgettable memories. This campaign is a love letter to our community and a toast to the many ‘firsts’ yet to come.”
The series will premiere its first episode on May 10, 2025, and is an authentic tribute to vulnerability, triumph, and human connection. Each unscripted story captures the emotional journey of stepping outside one’s comfort zone and embracing growth.
Simba’s journey over the past nine years has been marked by a series of bold milestones. From launching India’s first bottled stout to becoming a leader in the craft beer space, Simba has continuously pushed boundaries. Known for its unconventional tone and commitment to quality, Simba has not only brewed exceptional beers but also backed India’s underground hip-hop and creative subcultures. The brand has collaborated with artists like Hanumankind, Chaar Diwari, and Seedhe Maut, and introduced innovative initiatives like Uproar, a platform celebrating trendsetters in music, art, and street culture.
Simba’s Simba Garage platform has redefined brewing innovation, producing limited-edition releases like the exclusive post-BrewOff beer. With a presence in 17 states and a growing footprint in premium venues and cultural hotspots, Simba has become more than just a beer brand—it is an unapologetically original movement.
As Simba enters its tenth year, it’s not just celebrating its past; it’s charting a bold future. With the “First Time with Simba” series, the brand invites its audience to embrace new adventures, echoing its belief that the first time is never the last.
