Mumbai: SoCheers, a digital-first creative agency, has elevated Rajni Daswani to the role of Chief Growth Officer – People & Business. The appointment underscores Daswani’s decade-long leadership within the agency and her proven ability to deliver excellence across operations, team building, and client servicing.
Daswani, who joined SoCheers in 2014, has played a pivotal role in shaping the agency’s culture and performance. From her early contributions in the Brand Experience team to her most recent position as Director – Digital Marketing, she has consistently driven growth across multiple verticals including new business, strategy & planning, and employee engagement.
In her new capacity, Daswani will focus on aligning revenue growth with people development, a dual mandate that reflects SoCheers’ belief in sustainable, culture-driven expansion. She will work closely with Co-Founders Mehul Gupta and Siddharth Devnani to lead initiatives aimed at strengthening the agency’s market position while nurturing talent and enhancing operational synergy.
“Rajni’s proven track record of driving operational excellence, her strategic vision and her empathetic leadership skills make her the ideal leader to guide our growth trajectory,” said Mehul Gupta, Co-Founder and CEO, SoCheers. “This appointment is a testament to her remarkable contributions and our confidence in her ability to shape SoCheers’ future, ensuring we remain at the forefront of the industry.”
Commenting on her new role, Rajni Daswani shared, “I am honored to take on this expanded role as Chief Growth Officer – People & Business. My focus will be on building a robust framework that fosters both talent development and business expansion. I am excited to drive this next wave of sustainable growth for SoCheers, ensuring that we continue to deliver exceptional value to our clients and stakeholders, and remain a leader in the dynamic digital-first creative space.”
Founded in 2013 by Mehul Gupta and Siddharth Devnani, SoCheers has grown into a 250+ member team known for its award-winning campaigns that blend storytelling, tech, and innovation. The agency continues to stand out with its people-first culture and commitment to setting trends in the digital creative space.
With industry recognitions from Clio Entertainment, The Webby Awards, The Drum Awards, and MMA Smarties, SoCheers is poised to continue pushing the envelope in creative excellence, talent empowerment, and scalable business impact in 2025 and beyond.
