New Delhi: Integral Ad Science (Nasdaq: IAS) has announced the launch of its Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN). This new offering enables advertisers to preemptively control where their ads appear by using curated exclusion lists—enhancing transparency, suitability, and brand safety across the SPN inventory.
The Search Partner Network comprises a range of search-related websites and apps, expanding advertiser reach across mobile and desktop. IAS’s new solution allows advertisers to automatically exclude domains that don’t meet industry-defined safety and suitability standards, offering greater pre-bid confidence.
“This expansion builds on our partnership with Google to provide global advertisers continued access to independent and trusted, third-party measurement and optimization solutions,” said Lisa Utzschneider, CEO of IAS. “IAS is committed to providing brands with greater transparency no matter where their digital media investments are being spent so they can confidently scale their campaigns across all channels and devices.”
Key features of the IAS Pre-Screen Brand Safety Solution for SPN include:
Trusted Third-Party Control: The solution is aligned with 12 global brand safety standards and includes weekly domain list updates to ensure ads appear only in suitable environments.
Comprehensive Global Coverage: Expands IAS’s reach within the Google ecosystem, covering YouTube, Google Video Partners, and now, the Search Partner Network.
Broad Campaign Support: Compatible with various campaign types including Search, Standard Shopping, App, and Performance Max campaigns on SPN inventory.
This move marks the latest expansion of IAS’s collaboration with Google. In 2024, IAS introduced Optimization for YouTube to help brands maximize contextual relevance and suitability. The company also extended its Brand Safety and Suitability Measurement to cover Performance Max and Demand Gen campaigns and launched IAS Curation with Google Ad Manager.
By offering an additional independent layer of brand protection, IAS’s latest solution empowers advertisers to optimize their media strategies while mitigating risks across the evolving digital advertising landscape
