Further engaging consumers was a location-smart digital display in Mumbai with the message, ‘Your air specialist is just 5 mins away,’ converting a regular bus shelter into a conversion-driven touchpoint. These hyper-contextual placements aimed to spark curiosity, encourage store visits, and emphasize Croma’s accessibility.
Commenting on the campaign, Imtiyaz Vilatra, CEO, Posterscope India said, “With the summer season at its peak, this was the ideal moment for Croma to take ownership of the cooling category through a high-visibility campaign. Our strategy focused on impactful transit formats to engage people in their everyday moments and drive strong recall. The innovation in this campaign is a perfect example of how we transform functional messaging into experiential storytelling. It’s more than just an ad – it’s a brand experience.”
