Mumbai: DoubleVerify, a software platform for digital media measurement, data, and analytics, today announced the launch of AI-powered pre-bid controls for Google’s Search Partner Network (SPN). This significant advancement enables advertisers worldwide to enhance campaign performance while ensuring brand safety and suitability across non-Google third-party websites within Google’s SPN.
Google’s SPN extends advertising reach by displaying ads on a wide array of partner sites. With DoubleVerify’s latest solution, advertisers can now apply independent, third-party safety protocols to these environments—allowing for smarter decision-making and the avoidance of potentially misaligned or unsuitable content. The result is better brand protection, improved media quality, and greater return on investment.
“As advertisers seek greater performance and transparency across every digital channel, our mission is to provide scalable solutions that uphold brand reputation and improve performance,” said Steven Woolway, EVP, Business Development, DoubleVerify. “With this launch, DV is extending our industry-leading protections to an important piece of Google’s ecosystem—empowering advertisers to make smarter, safer, and more efficient media investments.”
With the introduction of this AI-driven capability, advertisers gain key advantages:
*Trusted Coverage: Confidence in independent, third-party brand safety across SPN ad placements.
*Maximized Media Performance: Enhanced ROI through the preemptive exclusion of SPN domains that conflict with a brand’s suitability criteria.
*Operational Efficiency: Automated classification and avoidance streamline processes and reduce manual oversight.
At the core of this innovation is DV’s proprietary Universal Content Intelligence™ engine—an advanced AI system that processes video, image, audio, speech, and text to deliver high-precision content classification at scale. By combining technology with transparency, DV is redefining how advertisers manage digital risk in evolving programmatic environments.
