Mumbai: At the prestigious Abby Awards 2025 powered by One Show, creative agency Enormous emerged as a standout performer, clinching top honors in both the Digital Specialist and Mobile Specialist categories. The awards, which celebrate excellence in advertising and digital innovation, showcased the best of India’s creative talent across various digital disciplines.
Digital Specialist Agency of the Year: Enormous Leads with 64 Points
Enormous claimed the Digital Specialist Agency of the Year title with a commanding total of 64 points, earned through a diverse medal haul—1 Gold, 5 Silver, 6 Bronze, and 1 Merit. The agency’s multifaceted success underscored its strong performance across digital platforms and campaign executions.
Trailing behind were:
- Leo India with 26 points (2 Silver, 3 Bronze, 1 Merit),
- ^ a t o m network and Mudra Max, both securing 22 points,
- Tilt Brand Solutions at 18 points, and
- Schbang with 16 points.
Other notable agencies included Swiggy Limited, Digitas, Maitri Advertising Works, and VML India, all posting strong scores in the 12–14 point range.
Mobile Specialist Agency of the Year: Enormous Strikes Again
In a testament to its versatile digital strength, Enormous also topped the Mobile Specialist Agency of the Year chart with 12 points, thanks to 1 Silver, 1 Bronze, and 1 Merit win.
Close on its heels were McCann Worldgroup India and VML India, each earning 8 points with a single Gold. Other strong contenders included:
- BBH Communications India Pvt Ltd and Mindshare with 6 points each,
- Havas Life Mumbai and The New Thing by Talented, both scoring 4 points,
- Alongside agencies like redBus, BC Web Wise, Cheil India, and FCB India in the 2-point category.
The 2025 edition of the Abby Awards reflected the growing sophistication and impact of digital and mobile marketing in India. With creativity and innovation at its core, the awards continue to highlight the dynamic landscape of digital advertising.
For Enormous, the double win signals not only a stellar year in performance but also sets the benchmark for digital excellence in the Indian advertising ecosystem.
