Mumbai: Bengaluru-based GoSats, an asset-backed rewards platform, has announced a new campaign to mark Bitcoin Pizza Day on May 22, celebrating one of the most iconic moments in crypto history. The campaign ties in GoSats’ mission to democratize access to Bitcoin in India by offering real-world incentives tied to everyday spending, beginning with something as universal as a pizza.
The commemorative campaign nods to the legendary transaction by Laszlo Hanyecz, who famously purchased two pizzas for 10,000 Bitcoins in 2010—a moment widely regarded as the first real-world Bitcoin transaction. Today, as Bitcoin stands among the best-performing global assets, GoSats is leveraging the anniversary to reinforce its brand ethos: everyday purchases can translate into meaningful digital wealth.
As part of the campaign, GoSats will reimburse users up to INR 200 for purchasing a pizza or pizza-related voucher via the GoSats card or app. Users must simply post proof of the transaction on social media, tagging GoSats. The first 100 participants will also be eligible to upgrade to GoSats’ Elite Card for just INR 199, offering greater rewards and perks.
Speaking on the initiative, Mohammed Roshan, Co-founder & CEO of GoSats, said, “This day commemorates a historic milestone in Bitcoin’s success story. When Laszlo Hanyecz bought 2 pizzas for 10,000 Bitcoins in 2010, little was known about the financial implications that Bitcoin would go on to have in the future. With this campaign, we want to remind Indian users about the functionality of Bitcoin and how GoSats is helping to make Bitcoin accessible and rewarding in the long run.”
The campaign highlights GoSats’ ongoing efforts to drive Bitcoin adoption through utility and simplicity, not speculation. By converting routine expenses—whether it’s pizza, groceries, or utility bills—into opportunities for stacking sats (the smallest unit of Bitcoin), GoSats is lowering the barriers to entry for Indian users.
Moreover, GoSats has integrated unique value propositions into its platform, such as the ability to convert stacked sats into Flipkart SuperCoins (and vice versa), and make UPI payments, bill payments via BBPS, and voucher redemptions from top brands. These features have significantly enhanced platform stickiness, with GoSats reporting a 20% month-on-month user growth, a strong indicator of product-market fit and rising consumer interest in digital asset-based rewards.
