Mumbai: In a move set to redefine how students interact with their notebooks, ITC’s Classmate, India’s leading notebook and stationery brand, has launched eduGAMES Infinity — a gamified notebook experience that merges play with learning. Reinventing the iconic last page of Classmate notebooks, the campaign is aimed at making education more engaging, interactive, and rewarding for students across the country.
In an exciting development, Classmate has partnered with Indian chess prodigies and world-renowned Grandmasters R Praggnanandhaa and R Vaishali to front its 30-city eduGAMES Infinity campaign, launching May 24. Students participating in the campaign can scan the last page of their Classmate notebooks to access daily puzzles, challenge their thinking, and even win enticing rewards including a Meta Quest VR headset every day and a chance to visit Hong Kong Disneyland.
R Praggnanandhaa shared, “Classmate eduGAMES Infinity is not just about games — it’s a fun and effective way to train your mind. I’m excited to take on a new puzzle every day and see how students across the country challenge themselves too.”
R Vaishali added, “We grew up solving puzzles at home, and they really helped us stay sharp and focused. It’s amazing to see Classmate bring that joy of learning to life for today’s generation in such an engaging manner.”
Their parents echoed the sentiment, noting, “When our children were young, we encouraged them to play puzzles and brain games every day. We’ve seen first-hand how these small habits helped build their mental discipline. Classmate eduGAMES Infinity reminds us of that journey — and it’s a wonderful way for other children to begin theirs.”
Vikas Gupta, Chief Executive, Education and Stationery Products Business Division, ITC Ltd., remarked, “At Classmate, we have always believed that learning should be joyful and must keep alive the spirit of creativity, curiosity and fun. eduGAMES Infinity brings that belief to life. Praggnanandhaa and Vaishali are perfect role models and their success and achievements are a reflection of the fact that focus, agility and the right tools can shape champions. We hope this initiative inspires students across India to explore eduGAMES Infinity and become sharper from within.”
The 30-city rollout will be supported by a high-impact campaign across digital platforms, regional print and TV, and influencer collaborations, creating wide visibility and engagement. As students challenge themselves through the puzzles, they will also be climbing the eduGAMES leaderboard, vying for daily prizes and the ultimate reward — a magical trip to Disneyland.
