Mumbai: CleverTap, the leading all-in-one customer engagement platform, today announced the launch of Promos, a revolutionary customer rewards management platform set to transform how brands approach promotions, incentives, and loyalty. Designed as an all-in-one solution, Promos empowers marketers to seamlessly create, manage, distribute, and optimize rewards campaigns without relying on disjointed tools or systems.
Built on the advanced technology stack of rehook.ai, now integrated into CleverTap, Promos provides an API-first, deeply integrated solution that handles everything from loyalty points and cashback to vouchers, coupons, and gamified rewards. By embedding rewards management directly into its existing engagement engine, CleverTap offers marketers a centralized platform to drive customer retention, repeat purchases, and lifetime value more efficiently than ever before.
Promos addresses a longstanding challenge faced by marketers: the reliance on fragmented ecosystems comprising CDPs, messaging platforms, analytics tools, and separate loyalty engines. These fragmented workflows not only slow down execution but often result in delayed or irrelevant customer experiences. Promos eliminates this complexity, enabling brands to deliver real-time, personalized incentives that are timely and data-driven.
With Promos, marketers can launch behavior-based rewards within minutes, dynamically optimize offers, and deliver promotions that resonate—ensuring a consistent and impactful brand experience across the entire customer journey.
“CleverTap Promos rewrites the rewards management playbook. Rather than tallying one-off redemptions, we’re forging lasting customer relationships—making every point, perk, and offer a personalized, memorable moment rooted in trust and authenticity. By uniting reward programs, engagement, and intelligence on a single platform, Promos truly propels our mission to becoming industry’s first end-to-end retention platform for modern marketers,” said Anand Jain, Co-founder and Chief Product Officer at CleverTap.
Akhil Suhag, Co-founder and CEO of rehook.ai, added, “Rewards and loyalty management shouldn’t force marketers to navigate a maze of siloed systems. Promos lets brands oversee loyalty, incentives, and engagement from one unified hub. This speeds up execution, clearing operational clutter and turning customer retention into a compounding engine for sustainable growth. I’m excited for marketers to experience its power and convenience firsthand.”
With Promos, CleverTap strengthens its position as a leader in customer engagement by offering marketers a powerful, scalable, and intelligent platform to transform loyalty from a tactical activity into a strategic growth driver.
