Mumbai: Nielsen and VIZIO’s Inscape have announced an extension of their strategic data relationship, reinforcing a collaboration that began in 2022. This renewed multi-year agreement underlines a shared commitment to delivering more comprehensive and accurate insights into TV viewership across broadcast, cable, and streaming platforms.
Powering the Future of TV Measurement
With evolving viewer behavior and the surge in streaming consumption, the need for precise audience measurement is more critical than ever. As part of the agreement, Nielsen will continue to harness Inscape’s Automatic Content Recognition (ACR) data from over 24 million Smart TVs. This capability enables the capture of on-screen content consumption—irrespective of its source—giving media stakeholders the tools to optimize content strategy and advertising investments.
“At Nielsen, we are committed to innovating as consumers further embrace new ways to watch their favorite programs,” said Michelle Gelman, Global Head of Nielsen’s Content and Syndicated Products. “Inscape’s ACR data from one of the leading Smart TV manufacturers will help us drive value to our clients and, ultimately, help them drive ROI as they seek to reach their audience.”
Driving Innovation in Measurement
Inscape, a leader in TV data innovation, has recently introduced new capabilities to elevate measurement standards, including:
Tuner Data Solution – Bringing large-scale data insights to Over-the-Air (OTA) TV broadcasts.
Commercial Feed+ – Strengthening ACR-based measurement by integrating detailed streaming content data.
“We’re thrilled that Nielsen continues to see the value in what we believe is the industry’s leading big data set,” said Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape. “This partnership extension is a testament to the impact of our innovations and the value we bring to media companies navigating an evolving industry.”
The Power of Big Data + Panel
Nielsen’s hybrid measurement approach combines person-level data from its panels with an expansive big data network encompassing over 75 million devices across digital, linear, streaming, and Connected TV (CTV). The inclusion of Inscape’s ACR data further strengthens Nielsen’s ability to deliver granular, cross-platform audience insights at scale.
As content consumption continues to diversify across platforms and screens, strategic collaborations like this ensure that advertisers, content creators, and media companies are equipped with the tools and insights needed to make data-driven decisions in a rapidly changing media landscape.
