Mumbai: In a move poised to reshape the experiential marketing landscape, serial entrepreneur Krishna Anand and Abhishek Abrol, former Vice President – Ops and Experiences at Sequoia Capital India (now Peak XV), have announced the launch of Bread Butter Jamm—a bold new marketing communications firm designed to bring strategic clarity and creative storytelling into perfect sync.
Built on a foundation of complementary strengths and creative tension, Bread Butter Jamm reimagines brand experiences as immersive, emotion-led journeys. The firm offers a 360° services portfolio encompassing experiential events, integrated brand storytelling, corporate engagement programs, travel-led activations, and digital strategy.
“Abhishek would often challenge how I approached a brief,” said Krishna Anand, Co-founder, Bread Butter Jamm. “We came from very different schools of thought, but somehow the end result was always sharper when both perspectives were in the mix.”
The idea for Bread Butter Jamm was born out of years of camaraderie, spirited debates, and mutual respect between the co-founders. While Krishna brings deep operational insight and entrepreneurial experience from ventures like Allign Marketing Agency and KA Media, Abhishek contributes his two-decade legacy of brand-first narratives, events, and CX-led strategy built through senior roles at JP Morgan Chase & Co. and Peak XV Partners.
“What excited me was how naturally our differences became a creative advantage,” said Abhishek Abrol, Co-founder, Bread Butter Jamm. “Where Krishna is solutions-first, I tend to explore the story, and somewhere in between, we found a rhythm that just worked.”
At the heart of Bread Butter Jamm’s philosophy lies a belief that experiential marketing should be felt, not just seen. Their approach is not to treat campaigns as one-off events, but as fully integrated brand moments that move people, inspire connection, and deliver long-term impact.
Whether it’s a high-octane product launch, a culture-forward campaign, or an internal brand experience for employees, Bread Butter Jamm aims to build meaning, not just momentum.
With Krishna’s Forbes recognition and Times Young Leader accolades, and Abhishek’s legacy in crafting high-impact brand environments, Bread Butter Jamm is positioning itself as a new kind of agency—one that thrives on friction, depth, and originality.
As Krishna and Abhishek officially launch their venture, they invite brands seeking to connect more meaningfully with their audiences to rethink what’s possible when business strategy and creative imagination jam together.
