New Delhi: DigiStreet Media, a full-service marcom agency, has been awarded the branding and digital mandate for Tasty Ninja, a new-age snacking brand launched by Ichiban Oishi LLP Foods. The agency will oversee the brand’s website development, packaging design, and digital strategy across platforms.
Under this comprehensive mandate, DigiStreet will lead the development of Tasty Ninja’s visual identity, e-commerce platform, and product packaging for its debut offerings, while also curating the brand’s content and communication across digital and social media channels.
Tasty Ninja is launching into the market with Zoodles, a line of instant noodles inspired by Indian and Korean flavours. The brand is targeted at Gen Z and millennial consumers who seek bold taste, real ingredients, and clean-label snacking—free from MSG and artificial additives.
DigiStreet Media has been deeply involved in the brand’s journey from inception, contributing to brand architecture, product-led storytelling, and building a youth-centric, fearless digital persona.
“With Tasty Ninja, our focus was to build a cohesive brand experience across phygital touchpoints. From designing product packaging to developing a dynamic website and managing end-to-end digital presence, we’ve aimed to create a platform that reflects the brand’s bold yet youthful vibe. We’re thrilled about the opportunity to take the brand forward and unlock its full potential,” said Darpan Sharma, CEO & Strategist of DigiStreet Media.
The mandate further includes driving platform-specific storytelling, innovative content rollouts, and audience engagement strategies to ensure a sustained digital presence and brand momentum.
Sharing her vision for the brand, Kanan Aggarwal, Head of Brand at Tasty Ninja, said, “Tasty Ninja is built for a generation that wants flavour, speed, and authenticity all wrapped in a fun, relatable brand. With a digital-first strategy and a focus on product storytelling, we’re making everyday snacking more exciting and a little more fearless. The execution so far mirrors this energy perfectly, and DigiStreet has been a key partner in bringing that vision to life.”
With this partnership, Ichiban Oishi LLP Foods and DigiStreet Media aim to disrupt India’s snacking market with vibrant branding, clean ingredients, quick-prep formats, and a distinct visual identity that speaks to the tastes and values of modern consumers.
