New Delhi: V Spark Communications, a brand and communications consultancy, has been appointed to lead the national PR and influencer engagement strategy for UBON, one of India’s fastest-growing consumer electronics and mobile accessories brands. The collaboration is aimed at strengthening UBON’s visibility across India, particularly in Tier 2 and Tier 3 markets, which are emerging as key growth hubs for digital consumption.
As part of the mandate, V Spark will handle strategic media communications, influencer campaigns, and regional outreach initiatives that align with UBON’s positioning as a youth-focused, affordable tech innovation brand.
“India’s next 500 million digital consumers are not confined to the metros—they live in cities like Kanpur, Surat, Bhopal, Patna, and Guwahati. Our goal is to establish UBON as a household name in these high-potential, under-tapped regions,” said Kanika Chhabra, Founder, V Spark Communications. “By pairing regional PR along with influencer storytelling and product-led narratives, we aim to make UBON not just visible, but culturally relevant across India.”
V Spark’s strategy includes targeted storytelling through local media and immersive influencer engagement, ensuring that UBON resonates with diverse regional audiences. The agency will deploy a creator-first approach across platforms such as Instagram, YouTube, and ShareChat, with a strong focus on vernacular content and mid-tier influencers.
“UBON is not just a brand—it’s an experience of tech innovation that should be accessible to every young Indian,” said Lalit Arora, Co-Founder, UBON. “V Spark’s sharp understanding of regional storytelling and modern consumer psychology makes them an ideal partner in this phase of growth.”
With this partnership, UBON aims to deepen consumer connection, accelerate brand advocacy, and reinforce its status as a go-to brand for stylish, affordable tech across India.
