Mumbai: In a strategic move that underscores its commitment to global expertise and innovation, OOH Capital has announced the appointment of Abhijit Sengupta, CEO of OAP, as a Partner. With over three decades of leadership in India’s Out-of-Home (OOH) industry, Abhijit brings deep domain knowledge, entrepreneurial drive, and a reputation for integrity and innovation.
Abhijit has been a pivotal force in transforming the Indian OOH ecosystem, consistently advocating for greater transparency and measurability. Most recently, in partnership with Magesh Pondi’s Relu AI, he spearheaded the development of Roadstar — a next-gen OOH media planning platform that combines AI, mobility data, and consumer intelligence to deliver automated and efficient planning solutions.
A passionate believer in professionalising the medium, Abhijit has long been recognised for pushing boundaries and bringing data-led innovation to the forefront of OOH.
Welcoming him to the team, Annie Rickard, Managing Partner of OOH Capital, said, “I am absolutely delighted that Abhijit has agreed to join us. I have long admired his commitment to making the OOH medium more accountable and I am really looking forward to working with him on a regular basis. His significant expertise complements our existing roster of talented partners.”
OOH Capital, with thirteen partners across the globe, is a leading advisory firm to OOH businesses, cities, real estate owners, and technology providers. Its suite of services includes M&A advisory, OOH digitisation strategy, and policy implementation for governments and local authorities navigating the evolving OOH landscape.
Abhijit’s inclusion signals OOH Capital’s increased focus on high-growth markets like India and Asia, and reinforces its mission to reshape the global OOH narrative through technology, accountability, and innovation.
