New Delhi: Sheela Foam Limited has appointed Rakesh Chahar as Deputy Managing Director (Whole-time Director) with immediate effect. The appointment was approved by the Board of Directors following the recommendation of the Nomination & Remuneration Committee.
With over three decades of deep institutional expertise at Sheela Foam, Mr. Chahar has been instrumental in shaping the company’s leadership position in the polyurethane (PU) foam segment and the Indian mattress market.
Parent to iconic brands Sleepwell, as well as recently acquired Kurlon Enterprises and Furlenco, Sheela Foam is steadily building its footprint across multiple geographies. The company’s diverse portfolio spans heritage comfort solutions and new-age, tech-enabled lifestyle products, positioning it for a crucial phase of integrated growth across India and international markets.
Chahar, who joined Sheela Foam in 1990 and has served as a Whole-Time Director since 2003, brings vast experience in scaling operations, strengthening distribution, and driving category expansion. He has played a pivotal role in establishing Sleepwell as India’s most recognized and highest-selling mattress brand, while also building a nationwide distribution network that has significantly enhanced the company’s consumer reach and market share.
In his expanded role, Chahar will spearhead Sheela Foam’s growth strategy—integrating operations across brands, consolidating channels, and expanding pan-India market presence. He will also focus on strengthening institutional and B2B verticals, and unlocking manufacturing and procurement synergies across the group’s production facilities.
Beyond his corporate responsibilities, Chahar serves as Chairman of the Indian Sleep Products Federation (ISPF)—India’s first dedicated industry body for the mattress and sleep solutions sector.
