Mumbai: Global superstar, actor, and philanthropist Nick Jonas has partnered with leading watch and accessories brand FOSSIL to launch a bold and nostalgic new capsule collection, “Machine Luxe,” marking the 2025–2026 collaboration between the two. The limited-edition timepieces combine Jonas’ passion for watch collecting, his distinct personal style, and Fossil’s decades-long design heritage, creating watches that are both timeless and modern while reinforcing the brand’s connection with its customers.
“It’s the use of materials that give this collection a distinct personality. They’re exceptionally personal pieces that elevate any look,” said Nick Jonas. “I’m excited to share my love of watches and this collection with the world.”
A lifelong watch enthusiast whose first watch was a FOSSIL, Jonas worked closely with the brand on a global campaign shot in his native New Jersey. Captured by renowned creative director and photographer Anthony Mandler and styled by celebrity image maker Sydney Lopez, the campaign sees Jonas revisiting activities from his childhood, including local diners and bowling alleys. The campaign celebrates nostalgia and personal memories, aiming to connect deeply with both longtime FOSSIL fans and new customers.
“Collaborating with the FOSSIL design team has been a dream come true. They were receptive and open to my ideas throughout the entire process,” Jonas added. “I still remember the excitement and pure joy I felt when I purchased my first FOSSIL watch shortly after one of my early performances. I wanted to capture that feeling for today’s customers and give them styles that feel elevated and luxurious, but still embody the nostalgia synonymous with FOSSIL.”
The “Machine Luxe” collection is a reimagined take on FOSSIL’s bold and bestselling Machine platform, featuring seven new watches and two watch rings. Each piece showcases a statement-shaped case and signature knurling, hallmarks of the Machine series.
Highlights include:
- Machine Luxe Sunray Dial Watches: Available in Blue Vignette and Gold-Toned, featuring etched sunray patterns. The Blue Vignette paired with a brown croc-embossed leather strap was a personal request by Jonas. Retail: ₹15,995.
- Machine Luxe Automatic Models: Skeletonized dial revealing premium Japanese automatic movement and hand-assembled parts. Available in Gunmetal and Gold-Toned. Retail: ₹24,495.
- Machine Luxe Stone Dial Watches: Crafted in genuine Malachite, Aventurine, and Marble, retailing at ₹24,495.
- Machine Luxe Watch Rings: Available in Gunmetal and Green Vignette, reflecting the design aesthetic of the watches. Retail: ₹11,995.
“Nick Jonas has a genuine love for watches and an authentic connection with FOSSIL brand, it having been his first watch,” said Melissa Lowenkron, Chief Brand Officer, FOSSIL. “There’s a sense of nostalgia and personal style he brings to the design—rooted in his own journey—that we know will resonate with fans and collectors alike.”
The Nick Jonas x FOSSIL Collection will be available at FOSSIL.in, all FOSSIL stores beginning 20 August 2025, and at premium global retailers starting September 2025.
