Mumbai: Truecaller, a global communications platform, has announced the appointment of Athul Prabhu as Product Director, Truecaller Ads. In his new role, Athul will drive the product vision and strategy for Truecaller’s Advertising Business, further strengthening its position as a trusted and high-impact platform for brands and marketers worldwide.
Athul brings over a decade of leadership experience across media, advertising, and technology, with a proven track record in building and scaling global ad-tech platforms. Most recently, at Glance, he spearheaded the development of its ad-tech infrastructure from the ground up, enabling global monetisation of the lock-screen app through both programmatic and direct advertising.
Previously, he held senior positions at TikTok, Viacom18, and Nielsen, operating at the intersection of product innovation, strategy, measurement, and analytics—consistently driving advertising-led business growth and shaping transformative solutions for brands. Athul holds an MBA from the Indian School of Business (ISB), Hyderabad, and a B.Tech from IIT Kanpur.
Commenting on the appointment, Hemant Arora, VP – Global Ads Business at Truecaller, said, “We’re excited to welcome Athul to Truecaller Ads. As our advertiser base, partners, and global markets continue to expand, Truecaller Ads is fast evolving into a world-class platform. Athul will lead our next phase of growth by building a diversified suite of products tailored to different markets, powered by data and AI. His focus will be on enabling brands to connect with audiences in more relevant, trusted, and impactful ways.”
On his new role, Athul Prabhu said, “I’m thrilled to join Truecaller Ads at such a pivotal moment. The platform is uniquely positioned to redefine the future of trusted communication and digital advertising. With its massive scale, global reach, and the deep trust of millions of users, Truecaller offers a rare opportunity for brands to engage audiences in authentic, impactful, and measurable ways. I look forward to shaping innovative solutions that create lasting value for both advertisers and users.”
Advertising continues to be the primary growth driver for Truecaller. Truecaller Ads has rapidly emerged as one of the most powerful mobile advertising platforms worldwide, delivering over 5 billion daily impressions and trusted by more than 10,000 brands. With its unmatched combination of scale, trust, and advanced ad-tech capabilities, the platform enables brands to grow and engage with audiences in meaningful ways.
