Mumbai: GRIPIT, a leading enabler of global brand expansion in India, has announced the appointment of Deepanshu Soni, former Amazon executive, as its new Chief Operating Officer (COO). In this role, he will be responsible for scaling GRIPIT’s operations, driving strategic growth, and enhancing operational efficiency as the company accelerates its expansion in India.
Prior to joining GRIPIT, Deepanshu was instrumental in shaping Amazon’s ecommerce ecosystem as a Business Leader, where he drove strategic growth, optimized product portfolios, and improved operational efficiency. An MBA graduate from the Indian Institute of Management, Lucknow, Deepanshu is widely recognized for his data-driven approach and ability to translate market insights into business strategies. His experience spans across sales, new business development, and P&L management.
“We are thrilled to welcome Deepanshu Soni as the new Chief Operating Officer of GRIPIT,” said Sagar Mehta, Co-Founder and CEO of GRIPIT. “Deepanshu brings a wealth of experience from his successful tenure at Amazon, where he demonstrated exceptional leadership in driving growth and operational excellence. His deep understanding of ecommerce and technology, combined with his proven ability to scale businesses, makes him the ideal leader to help accelerate GRIPIT’s next phase of growth. We are confident that Deepanshu’s strategic vision and expertise will play a pivotal role as we continue to innovate, expand, and lead in the competitive ecommerce space.”
On his appointment, Deepanshu Soni, Chief Operating Officer of GRIPIT, said, “I am excited to join GRIPIT at this pivotal juncture and look forward to working with a team that is set to redefine the landscape of brand management for global brands in India. I aim to propel GRIPIT to new heights by leveraging my experience in driving efficiencies and scaling operations through data-driven strategies. Along with the exceptional leadership at GRIPIT, we will continue to innovate and deliver exceptional value to our partners and customers.”
Deepanshu’s diverse professional journey also includes leadership roles at Bank of America, Whirlpool Corporation, and Piramal Capital & Housing Finance, giving him a strong foundation in finance, operations, and technology. His expertise in scaling businesses and fostering cross-functional collaboration is expected to be a key asset as GRIPIT strengthens its position in the Indian market.
GRIPIT is redefining India’s ecommerce landscape by bringing globally trusted brands to Indian consumers across categories such as smart home devices, portable energy solutions, and lifestyle innovations. Its portfolio includes Narwal (robotic vacuum cleaners), EcoFlow (portable power stations), CHUWI (high-performance laptops), LOOP (earplugs for sound protection), XGIMI (portable projectors), BISSELL (cleaning equipment), OBSBOT (AI-powered cameras), Yale (smart locks and home security systems), along with AIPER and Casio.
