New Delhi: New Relic, the Intelligent Observability company, has announced the appointment of Ashok Khurana as Senior Director of Enterprise Sales and Country Manager, India. With three decades of software sales and leadership experience across global technology companies including Google Cloud, Microsoft, Persistent Systems, and most recently HashiCorp, Khurana brings deep expertise to the role.
Based in Gurugram, he will lead New Relic India’s high-performing sales teams to expand the company’s footprint across key verticals, strengthen customer relationships, and promote the business and engineering benefits of intelligent observability.
Rob Newell, Senior Vice President and General Manager for Asia Pacific and Japan, New Relic, said, “With his proven track record of leading highly successful sales teams for some of the world’s leading software brands, Ashok is the perfect fit to take our Indian go-to-market team to new heights. Ashok has a deep understanding of the unique engineering and business challenges being faced by Indian organisations in the age of AI, and how intelligent observability can help meet their most pressing goals.”
India has emerged as a significant growth market for New Relic. Since opening its first office in Bengaluru in March 2022, the company has expanded its presence rapidly — growing its team by approximately 400% in 2024. It opened the Hyderabad Innovation Center in October 2022, and moved to a larger 500+ seat facility in December 2024. New Relic also became the first global observability vendor to sign a corporate partnership with India’s leading startup incubator, T-Hub.
Commenting on his new role, Ashok Khurana, Senior Director of Enterprise Sales and Country Manager, India, New Relic, said, “India is one of the fastest-growing digital economies in the world, with enterprises and startups rapidly adopting cloud, AI, and modern application architectures. This creates a huge opportunity for New Relic to help organizations gain real-time visibility, optimize performance, and link technology investments directly to business outcomes. I’m thrilled to join the New Relic team and look forward to deepening New Relic’s presence in India’s high-growth sectors, while cementing observability as a strategic enabler for customer experience.”
