Kolkata: As the scent of shiuli fills the air and the city hums to the rhythm of the dhaak, Bata India kicks off the festive season with its Brighter Moments Collection, launched ahead of Durga Puja. The campaign features celebrated Bengali actors Neel Bhattacharya and Darshana Banik, showcasing a vibrant new footwear range designed to complement every Pujo moment—from morning Pushpanjali to late-night pandal hopping and food walks with families.
With Bata’s long-standing legacy in West Bengal, the brand has been an integral part of the region’s cultural fabric. This year, the collection features metallic sandals, high-trend mules, sneakers, and loafers that blend comfort with festive style, with prices starting at just ₹999.
Badri Beriwal, Chief Strategy Officer & Business Development, Bata India, said, “Pujo mane hata, aar hata mane Bata! West Bengal has always been special to Bata, earlier this year we invested about INR 300 Mn in our Batanagar facility to improve efficiencies as part of our transformation journey for the brand. Now, with our latest collection specially designed for Pujo and our community initiative in Purulia, we wanted to reaffirm our commitment to the East as a key market for Bata. Neel and Darshana bring a stylish charm to the campaign, and we are excited to continue being a part of the celebrations while offering the best of comfort, design, and festive flair.”
Neel Bhattacharya & Darshana Banik added, “For us, Pujo is the heart of Bengal; a time when tradition, fashion, and celebration come together. From dressing up for Pushpanjali to endless pandal hopping, every step is filled with memories. Bata’s festive collection adds comfort and style to those moments, making the celebrations even more special.”
Beyond the festive collection, Bata continues its commitment to social responsibility through the Eakla Cholo Re initiative, supporting underprivileged children at the Ananda Marga Children’s Home in Purulia. Inspired by Rabindranath Tagore’s timeless anthem of courage and compassion, the initiative empowers children to step into the future with dignity, hope, and new shoes.
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