New Delhi: Yakult Danone India, a pioneer in probiotics, has unveiled its latest TVC featuring actor Taapsee Pannu, highlighting the vital role of gut health in unlocking overall nutrition and wellbeing. The campaign, anchored around the creative hook “Yakult – The Gut Expert”, reinforces Yakult’s mission to inspire healthier lifestyles through its science-backed probiotic.
The 30-second film emphasizes how today’s health-conscious consumers track everything — steps, reps, calories, and energy — yet often overlook a critical factor: nutrient absorption, which occurs primarily in the gut. Through lively, everyday scenarios and Taapsee’s energetic narration, the TVC positions Yakult as a trusted partner in maintaining gut microbial balance, aiding digestion, and enhancing nutrition from daily diets.
Eiji Amano, Managing Director, Yakult Danone India Pvt. Ltd., said, “Our new TVC with Taapsee Pannu delivers a simple yet powerful message: true health begins with a healthy gut. No matter how healthy your meals, optimal nutrient absorption depends on good digestive balance. With scientifically proven probiotic, Yakult empowers consumers to take charge of their wellbeing.”
Taapsee Pannu shared her excitement, “Gut health has always been important to me, and Yakult has been a part of my family’s routine for years. I’m thrilled to partner with Yakult and inspire more people across the country to make this simple, healthy habit part of their daily lives.”
Taku Otsuka, Director – Sales, PR & Marketing, Yakult Danone India Pvt. Ltd., added, “Through this campaign, we aim to create greater awareness about gut health and its impact on overall wellbeing. Our vision is to make probiotics accessible, relevant, and trusted in every Indian household.”
Rolled out across TV, digital, and OTT platforms, the ‘Gut Expert’ campaign strengthens Yakult Danone India’s leadership in the probiotics category while deepening its connection with health-conscious consumers. With Taapsee Pannu as the face of the campaign, Yakult aims to spark nationwide conversations on holistic wellness and gut health.
