New Delhi: JK Tyre & Industries Ltd., one of India’s leading tyre manufacturers, has announced its association as the Co-Presenting Sponsor of the Men’s Asia Cup 2025, scheduled to take place from September 9 to 28 across Dubai and Abu Dhabi. The tournament is being broadcast live on Sony Sports Network, offering a significant branding and visibility opportunity for JK Tyre during one of the most anticipated cricketing events of the year.
The partnership marks a major brand activation move by JK Tyre, aligning itself with the power and scale of cricket viewership in India and across South Asia. With 19 matches broadcast in prime time slots, the Asia Cup is expected to deliver massive reach across diverse demographics, especially younger audiences.
Speaking on the announcement, Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries Ltd., said, “At JK Tyre, we have always believed in the power of sport to unite, inspire, and drive passion. Having nurtured motorsport for over three decades, we are excited to bring the same spirit to cricket, a game that binds millions of fans across Asia. Our association with the Men’s Asia Cup 2025 is a strategic step in strengthening our brand visibility across India and Asia and reinforcing our positioning as ‘Desh Ka Tyre,’ a brand that reflects the aspirations and passions of today’s India.”
The association reinforces JK Tyre’s long-standing commitment to sports, having played a pivotal role in building India’s motorsport ecosystem for over 30 years. With cricket being the most followed sport in the region, this move strategically aligns JK Tyre with a broader consumer base while deepening its ‘Desh Ka Tyre’ brand narrative.
