Mumbai: As India gears up for the year’s biggest celebrations, Rapido, the country’s leading ride-sharing platform, has launched two festive ad campaigns — #RapidoSohaay for Durga Puja and #AeHaloWithRapido for Navaratri. The campaigns aim to ensure that customers reach home, pandals, and celebrations on time, despite the seasonal traffic congestion.
With millions stepping out to celebrate, road jams are inevitable. Rapido’s fleet of Bike-Taxis, Autos, and Cabs offers flexible ride options — whether zipping past traffic, traveling comfortably with family, or carrying festive shopping.
The #AeHaloWithRapido campaign caters to Navaratri revelers, helping them reach garba nights on time. #RapidoSohaay targets Durga Puja devotees, making pandal-hopping, visiting relatives, and attending cultural events seamless, while keeping the festive spirit alive.
“Festivals in India are about joy, togetherness, and tradition where every minute counts. At Rapido, we believe even a ride should reflect that spirit and no ride should hold up customer’s celebrations. With these two exciting advertising campaigns, we want to turn every trip into a reason to smile— that gets you there on time, without sacrificing comfort or safety whether you’re heading home, visiting family, or just exploring the festive lights,” said Pawandip Singh, CMO, Rapido.
Earlier in August, Rapido rolled out #RideLavkarMumbaikar in Mumbai during Ganesh Chaturthi to ensure hassle-free commutes. Ahead of the festive season, the company has optimized its fleet and routes, offering transparent fares, real-time tracking, and robust safety features to make every ride smooth and efficient.
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