Mumbai: OneAssist Consumer Solutions Pvt. Ltd., a consumer assistance and protection platform, has announced the appointment of Abhishek Maheshwari as its new Chief Executive Officer (CEO), effective September 1, 2025. This marks the beginning of a bold new chapter as OneAssist looks to grow and redefine its range of consumer assistance and protection solutions for India’s next 100 million households.
As CEO, Abhishek will be responsible for overall business, strategy and P&L delivery, leading OneAssist’s expansion into new categories, untapped markets and geographies. He will also accelerate the company’s adoption of artificial intelligence (AI)—from customer experience to AI-led products and service delivery automation—to make its solutions faster, smarter, and more relevant for today’s consumers. Abhishek will also join OneAssist’s Board of Directors.
Speaking on his appointment, Abhishek Maheshwari said: “OneAssist has pioneered and created a strong business and has built industry defining capabilities in its journey since 2011 and I couldn’t be more excited to lead OneAssist into its next phase of growth. With a strong team and foundation serving nearly 2 crore customers and robust partnerships with leading organizations, our focus will be to drive innovation in bringing more relevant products to our customers and partners with technology-driven solutions bringing convenience and peace of mind to millions of customers.”
Abhishek brings over two decades of experience in scaling consumer-focused businesses across technology, media, and education sectors. His previous leadership roles include CEO of Aakash Educational Services, where he successfully led digital transformation and growth initiatives, and Country Head of The Walt Disney Company India, where he managed diverse brand portfolios and implemented transformative growth strategies.
Gagan Maini, Co-Founder, OneAssist, commented, “Subrat and I are absolutely delighted to have Abhishek join as CEO of OneAssist. His proven track record of transforming businesses through technology and his deep understanding of Indian consumers makes him the ideal leader for our next phase of evolution and growth. We will continue to remain actively involved, supporting Abhishek and the team, particularly in areas of strategic growth including M&A’s and new initiatives.”
Subrat Pani, Co-Founder, OneAssist, added, “We have built OneAssist with a singular focus on customer trust and operational excellence. As we welcome Abhishek, we do so with immense pride in what we’ve achieved and excitement for what lies ahead and look forward to closely supporting him and the company during this next stage of growth, as OneAssist unlocks its true potential.”
India’s InsurTech sector is expanding rapidly as digital adoption and consumer awareness of assistance and protection solutions rise. With over 3,000 business partners, OneAssist today has a pan-India presence serving Indian consumers across 19,000+ pin codes. The company continues to evaluate new opportunities, both organic and inorganic, to broaden its portfolio and accelerate growth.
