Mumbai: Admitad India has announced the launch of Trendweave, a social shopping platform designed for digital creators and influencers, as part of a deliberate drive to increase its presence in the creator economy. By opening carefully curated stores called TW Shops, where followers may browse their lifestyle selections in areas like fashion, beauty, fitness, and home, creators can now use Trendweave to monetize their influence.
At its core, Trendweave is a social shopping platform where creators across fashion, beauty, home decor, fitness, and more can set up their “TW Shops,” personalized spaces where their audience can browse and buy their favorite picks. The platform simplifies the way users shop influencer recommendations while offering creators the tools they need to monetise authentically.
“Trendweave was born out of a vision to empower creators with control, credibility, and commerce at their fingertips. It reflects Mitgo’s continued commitment to building sustainable digital ecosystems, where innovation meets opportunity,” said Neha Kulwal, MD APAC & India Mitgo.
With built-in features like Instagram DM tools, product linking, and performance tracking, Trendweave is set to revolutionize how creators engage with their communities and collaborate with brands. It also opens a new world of discovery for consumers who trust creator recommendations more than traditional advertising.
The Trendweave application officially launched in October 2025 on the app store and is already in discussions with top macro- and micro-influencers for early onboarding.
Admitad India, a part of the global Mitgo group, is an affiliate and partnership marketing network that connects brands with publishers, influencers, and creators to drive performance-based growth. Admitad looks to empower businesses with data-driven solutions, cutting-edge technology, and strategic partnerships to scale their reach and revenue.
Backed by Mitgo’s global expertise and innovation-first approach, Admitad India is now expanding its horizons into the creator tech space, aiming to bridge the gap between influence and commerce. From affiliate marketing to influencer collaborations and creator-focussed platforms like Trendweave, Admitad continues to build a future where performance, creativity, and commerce come together seamlessly.
