Mumbai: BIG FM has launched ‘BIG Ramayana’, an industry-first AI-powered audio-video series that reimagines the timeless Indian epic for modern audiences. Narrated by acclaimed actor Saurabh Raaj Jain, the series retells the story of Lord Ram in short, immersive reels that blend mythology with cutting-edge technology.
Premiered on 20th October 2025, the first episode was accompanied by the BIG Ramayana Anthem Song — a soulful ode celebrating dharma, devotion, and timeless storytelling. The series uses AI-enhanced reels, radio audio dramas, podcasts, celebrity-led capsules, RJ specials, and trivia segments to make the epic more accessible to Gen Z and digital-first audiences.
The initiative marks a unique fusion of tradition and innovation, leveraging artificial intelligence to create culturally rooted yet contemporary storytelling experiences across platforms.
Sharing his thoughts, Sunil Kumaran, CEO, BIG FM, said, “At BIG FM, our audience has always been at the heart of every innovation we undertake. As a network, deep-rooted storytelling remains our top priority; it not only enables us to deliver creative, meaningful content but also opens multiple solution-based opportunities for our clients. BIG Ramayana embodies our belief in how impactful storytelling can truly be when tradition meets innovation. This first-ever initiative strengthens our commitment to pushing creative boundaries and delivering meaningful, tech-driven experiences that connect deeply with our listeners.”
Adding to this, Atul Razdan, Chief Marketing & Product Officer, BIG FM, stated, “At BIG FM, we’ve always strived to create contemporary formats that resonate with today’s audiences while staying rooted in our core philosophy of ‘Dhun Badal Ke Toh Dekho.’ With BIG Ramayana, an industry-first AI-driven storytelling experience, we aim to help Gen Z connect with and rediscover the magnificence of our timeless tales in a format that truly resonates with today’s generation.”
Audiences can catch the AI-enhanced episodes on BIG FM’s social media handles and tune in every Monday to Friday at 8 am, with a repeat broadcast at 9 pm. The show is also available on major audio platforms including Spotify, JioSaavn, Apple Podcasts, Amazon Prime Music, and Gaana.
